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MUSIC CHOICE KARAOKE
REBRAND
I spearheaded the complete rebrand of the Music Choice Karaoke app, transforming it into a vibrant, neon-themed experience designed to evoke the energy of a nightlife party. The rebrand was built around bold neon visuals, including playful stick figures of people singing karaoke on couches and iconic musicians reimagined in neon form. I crafted a cohesive design system that spanned multiple elements—panels, channel and genre tiles, social media and web graphics, and channel wallpapers—bringing a fresh, electric vibe to the app’s entire visual identity. This rebrand gave the app a modern, fun aesthetic that resonates with users who are looking for a lively, immersive karaoke experience.
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