Being a girl in the 2000’s was euphoric (I talk about my nights at ‘Club Libby Lu’ as if it was ‘Studio 54’). Ideas of “girl-power” and self-expression pervaded the culture, dressed in icy pastels, electric neons and animal prints. I understood these messages, long before I could read them. 

My name is Cassidy, and I’ve always been this way. My understanding of visual communication just comes with the territory of being labelled “artsy” at an impressionable age. That instinctive grasp of design, and a fearlessness to apply it - it’s just who I am.

I’m a graphic designer with an interdisciplinary background in fine arts. My experience ranges from leading high-level creative concepts to managing detail-oriented print production in editorial publishing.  From branding and illustration to multimedia design, I deliver  my clients visual communication that goes beyond words and a level of craft that goes beyond a Canva subscription. My ability to lead and my attention deadlines are qualities that only an "eldest daughter" can understand. 

This is my life’s work. That sounds really serious, but ultimately design should make life fun.